DESTINY FOREVER

Our Story

Enson Inoue founded Destiny Forever in 2011 with one clear aim: to help people who are less fortunate. Today the business is based in Honolulu, Hawai'i.

How it began

After some close encounters of his own, Enson learned how healing and personal crystals can be for the people who wear them. In Japanese tradition, a bracelet that breaks while you're wearing it is a good sign: the stones are said to have absorbed negative energy or events that would otherwise have harmed you.

He started by making bracelets for close friends and family, who kept asking where he'd bought them. That stayed with him. If people wanted the bracelets, the money could help others. So he set up the business to unite people around a common goal: compassion.

What we stand for

Destiny Forever is run on honesty, integrity, family, trust and helping others. These values shape the way we do business.

Giving back

Since the 2011 Tohoku earthquake and tsunami, Enson has led more than 65 relief missions in over 15 years. He uses his own money and funds raised through Destiny Forever to bring water, rice, toiletries and other essentials to people in disaster-hit areas of Japan. After 40 missions he set up the Enson Inoue Foundation to keep the work going.

Missions to the North · Enson Inoue Foundation

Enson also works to build better relationships between groups involved in animal welfare, including drives to Taiji to meet people with an interest in how dolphins are treated there.

The pilgrim's path

To live the Yamatodamashii way, Enson regularly walks the Shikoku pilgrimage in the south of Japan. For him it's a way to find inner peace and perspective, and to practise patience, humility and gratitude. Many people from around the world complete the pilgrimage. Enson keeps going back to exercise his mind, body and soul.

Follow Enson

Yamatodamashii Podcast on YouTube · Facebook · Japanese blog (Ameblo)